sports media and the titans

It's quite obvious to me watching the game between the Titans and the Steelers today that the media does NOT want the Titans to win.  The Titans have been ahead for quite awhile and the following quotes:

"Well the Steelers aren't out yet.  They always come back at the end."
"The Steelers are positive with all the injuries they have had as they mimic the same year they played in the Super Bowl."  WHAT?!
"You may see these terrible towels again in a few weeks."
"These Steelers just don't quit."

It's almost as if they know there will be more viewers in a Steelers Super Bowl than a Titans one.